Media & event production

In a crowded digital landscape, engagement is the only currency that matters. I leverage my background in journalism and digital media to produce professional video content and virtual experiences that convert. Most recently, I produced the inaugural Fuel iX Safety & Security Summit, utilizing the RingCentral platform to drive over 600 registrants—surpassing our initial goal by 140%.

Whether it's a global webinar series or a high-production product launch, I combine technical execution with strategic storytelling to ensure every frame serves a business objective.


Videos

Client
TELUS Digital | Fuel IX

Client
TELUS Digital | Fuel iX

Is your AI safe?

Why adversarial red teaming is essential for security.

Client
TELUS Digital | Fuel iX

SMART objectives for marketing

Set goals in 60 seconds with this AI copilot.

Client
TELUS Digital | Fuel IX

Client
Personal YouTube


Drive Growth.

I believe the best marketing leaders are also active practitioners. Outside of the conference room, I’ve built a personal community of over 20,000 followers on social media by mastering the art of short-form video, community engagement, and niche storytelling.

I live at at the cutting edge of platform algorithms, video editing trends, and audience psychology—insights I bring back to my corporate work to ensure our enterprise campaigns feel as authentic and engaging as a viral TikTok.

A webinar promo image featuring headshots for Will McKeon-White, Bret Kinsella, Adrian Guevara titled "Overcoming the GenAI Trust Gap"
A webinar promo image featuring Erin Walker, Mitch Lieberman, and Jordan Carlson titled "Boosting CSAT and operation efficiency are not mutually exclusive"
A YouTube thumbnail featuring a young woman presenting to the camera with the title "Everything you missed about AI this quarter in 15 minutes"
An online summit promo image featuring Bret Kinsella, Anick Fourtin-Cousens, and Carey Frey titled "Uncharted: The AI Safety & Security Summit"
A banner ad for Zoom's Contact Center "Introducing Zoom's CX suite powered by AI"
Zoom CCaaS ad "Get Gruntled" with a 24/7 AI-powered chatbot